Logan Center for the Arts

Logan Center for the Arts

Background

Built to foster collaboration and creative inquiry across the artistic spectrum, the new Reva and David Logan Center for the Arts is a nexus for teaching, practice, exhibition, and performance. For the center’s preview period and Logan Launch Festival, the Logan Center needed a visual identity, media plan, and materials to promote the building’s opening.

Our Role

Working with Logan’s marketing steering committee, UChicago Creative developed a logo consisting of overlapping shapes that represent Logan’s interdisciplinary purpose and architecture—and that come together to form an L.

Implementing the identity across materials, our team and partners in UChicago Arts, University Communications, Web Services, and Special Events executed a citywide promotional push. Together, we created targeted advertising, developed a custom website, produced teaser videos, coordinated press events, and welcomed campus and community audiences to attend special events and interactive activities.

Results

The Logan Center officially launched with a three-day festival on October 12–14, 2012. The first concerts, conferences, and gallery shows have shown the center’s potential as a hub for the campus and the city. Major news outlets including the Chicago Tribune, Time Out Chicago, and the Chicago Sun-Times lauded both the space and its significance in fostering arts across the city.

A March 22, 2012, Chicago Tribune preview article lauded the center’s unique potential: “Nothing quite like it, in fact, ever has arisen in the Chicago area. . . . You can see the potential for arts activity in practically every corner.”

Print ads for the Logan Launch Festival

Program guide to the Logan Launch Festival

Posters for the Logan Launch Festival

Postcards promoting the Logan Launch Festival

The Logan Launch microsite

Logan Launch T-shirts

A stage backdrop at the Logan Launch Festival

Logan Launch signage outside of the Logan Center

Logan Center for the Arts Preview

UChicago Creative developed a visual identity for the Reva and David Logan Center for the Arts and carried it across a promotional campaign for the center’s launch.

1 million

The Logan Launch Facebook ads garnered 1 million impressions in three weeks.

“We continue to receive glowing reviews on the messaging, design, and multimedia for the Logan Launch Festival—much of which will have life beyond the opening. The creative surrounding the launch really set a strong tone, and we’re excited to continue working with UChicago Creative to elevate the Logan Center and UChicago Arts.”

Mitchell Marr
Marketing Manager
Reva and David Logan Center for the Arts