Brand Identity Guidelines
The University’s Brand Identity Guidelines provide guidance on branding as well as proper usage of the University’s logos, colors, fonts, editorial style, video, and photography style.
Download University brand assets, such as logos, the Shield, the Phoenix, video templates, color libraries, and communication tools—PowerPoint, Word, and email signature templates.
Search and download photos from the University’s central bank of photography.
Reach out for questions on University licensing and assets.
Logo Transition Considerations
Refer to this one-page guide for an overview of the logo transition process.
Custom Mark Logo Considerations
Refer to this one-page guide for custom mark logos.
Recognized Student Organizations Guidelines
Refer to this one-page guide for branding guidelines for RSOs.
Refer to this one-page guide for an overview of the stationery ordering process.
Want to learn more?
View the recording of the launch of the updated brand guidelines featuring an overview of the new system, added features in the expanded guidelines, and resources for campus partners.
Can’t find what you’re looking for?
Have a question about the guidelines?
Join the Creative Working Group
Are you a graphic designer or someone who develops creative work? Are you looking for a like-minded creative community to share your projects with, take a deeper dive into the Brand Identity Guidelines, and discuss ways to elevate our University brand together?