Brand Resources
The University of Chicago brand is the sum total of all the people, scholarship and impact the University has brought to the world since 1890. To keep our brand strong and consistent, we encourage everyone to take advantage of the many resources and guides available to you on these pages.
Brand Identity Guidelines
Guidance on all things brand including proper usage of the University’s logos, colors, fonts, visual and editorial style.
Logos & identity elements
Access the University Logo, Logotype, Shield, Seal, Phoenix and Gothic Wordmark.
Request a new logo
Adopt the new Brand Identity Logo System & see considerations for updating or creating a new logo.
Color system
Color usage, color palettes and Adobe Color Libraries for all your Creative Cloud applications.
Imagery
Access and store photography and video assets from the Free UChicago Asset Library (UCAL).
Communications Tools
Download assets such as email signatures, video templates, and PowerPoint templates.
Zoom Backgrounds
Download seasonal backgrounds.
Stationery
A variety of branded stationery can be ordered through University-approved vendors.
Licensing
Ask questions and request approval to use University identity on merchandise.