Brand Resources

The University of Chicago brand is the sum total of all the people, scholarship and impact the University has brought to the world since 1890. To keep our brand strong and consistent, we encourage everyone to take advantage of the many resources and guides available to you on these pages.

Brand Identity Guidelines

Guidance on all things brand including proper usage of the University’s logos, colors, fonts, visual and editorial style.

Logos & identity elements

Access the University Logo, Logotype, Shield, Seal, Phoenix and Gothic Wordmark.

Request a new logo

Adopt the new Brand Identity Logo System & see considerations for updating or creating a new logo.

Color system

Color usage, color palettes and Adobe Color Libraries for all your Creative Cloud applications.


Access and store photography and video assets from the Free UChicago Asset Library (UCAL).

Communications Tools

Download assets such as email signatures, video templates, and PowerPoint templates.

Zoom Backgrounds

Download seasonal backgrounds.


A variety of branded stationery can be ordered through University-approved vendors.



Ask questions and request approval to use University identity on merchandise.