Brand Identity Guidelines

The University’s Brand Identity Guidelines provide guidance on branding as well as proper usage of the University’s logos, colors, fonts, editorial style, video, and photography style.

View Guidelines >

Brand Assets

Download University brand assets, such as logos, the Shield, the Phoenix, video templates, color libraries, and communication tools—PowerPoint, Word, and email signature templates.

Download Assets >


Search and download photos from the University’s central bank of photography.

Go to PhotoStore >

Brand Licensing

Reach out for questions on University licensing and assets.

Ask Licensing Questions >

Logo Transition Considerations

Refer to this one-page guide for an overview of the logo transition process.

View Logo Transition Considerations >

Custom Mark Logo Considerations

Refer to this one-page guide for custom mark logos.

View Custom Mark Logo Considerations >

Recognized Student Organizations Guidelines

Refer to this one-page guide for branding guidelines for RSOs.

View the Recognized Student Organizations Guidelines >

Stationery Guidelines and BuySite

Refer to this one-page guide for an overview of the stationery ordering process.

View the Stationery Guidelines >

You may order stationery products by logging in to BuySite with your CNet. See our FAQs for more information.

Want to learn more?

View the recording of the launch of the updated brand guidelines featuring an overview of the new system, added features in the expanded guidelines, and resources for campus partners.

Can’t find what you’re looking for?

Have a question about the guidelines?

Join the Creative Working Group

Are you a graphic designer or someone who develops creative work? Are you looking for a like-minded creative community to share your projects with, take a deeper dive into the Brand Identity Guidelines, and discuss ways to elevate our University brand together?