Color System
The University uses a primary and a secondary color palette drawn from our history, architecture, and campus environment. The primary palette should be used in all digital and print communications, with Maroon as the dominant color. The secondary palette is to be used sparingly, providing subtle accents in layouts that feature the primary color palette.
Primary Palette
The primary color palette should be used in all digital and print communications to assure brand consistency. Within the primary palette itself, Maroon should always be the dominant color, with Greys used as accents. For specific color ratios and layout examples, see the following page. Always use these colors at 100 percent. Tints should never be used.
Secondary Palette
The secondary palette is to be used sparingly and always in conjunction with the primary palette. In other words, all print and digital communications will utilize the primary palette as the dominant color scheme, with the secondary color palette providing subtle accent color options. For specific ratios and layout examples, see the following page. Always use these colors at 100 percent. Tints should never be used.
