Brand Resources
Brand Identity Guidelines
The University’s Brand Identity Guidelines provide guidance on branding, as well as proper usage of the University’s logos, colors, fonts, editorial style, video, and photography style.
Brand assets
Download University brand assets, such as logos, the Shield, the Phoenix, video templates, color libraries, and communication tools—PowerPoint, Word, and email signature templates.
Imagery
Access and store photography and video assets from the free UChicago Asset Library (UCAL).
Identity Toolkits
If your unit has updated your logo to current brand standards, your full Identity Toolkit is available for use.
Brand licensing
Reach out for questions on University licensing and assets.
Logo transition considerations
Refer to this one-page guide for an overview of the logo transition process.
Custom mark logo considerations
Refer to this one-page guide for custom mark logos.
Recognized Student Organizations Guidelines
Refer to this one-page branding guide for RSOs.
Stationery Guidelines
Refer to this one-page guide for an overview of the stationery ordering process.
BuySite
You may order stationery products by logging in to BuySite with your CNet.
Brand Identity Guidelines
The University’s Brand Identity Guidelines provide guidance on branding, as well as proper usage of the University’s logos, colors, fonts, editorial style, video, and photography style.
Brand assets
Download University brand assets, such as logos, the Shield, the Phoenix, video templates, color libraries, and communication tools—PowerPoint, Word, and email signature templates.
Imagery
Access and store photography and video assets from the free UChicago Asset Library (UCAL).
Brand licensing
Reach out for questions on University licensing and assets.
Logo transition considerations
Refer to this one-page guide for an overview of the logo transition process.
Custom mark logo considerations
Refer to this one-page guide for custom mark logos.
Recognized Student Organizations Guidelines
Refer to this one-page branding guide for RSOs.
Stationery Guidelines
Refer to this one-page guide for an overview of the stationery ordering process.
BuySite
You may order stationery products by logging in to BuySite with your CNet.
Want to learn more?
View the recording of the launch of the updated UChicago Brand Identity Guidelines, featuring an overview of the new system, added features in the expanded guidelines, and resources for campus partners.
Can’t find what you’re looking for?
Have a question about the guidelines?
Join the Creative Working Group
Are you a graphic designer or someone who develops creative work? Are you looking for a like-minded creative community to share your projects with, take a deeper dive into the Brand Identity Guidelines, and discuss ways to elevate our University brand together?