Inside the Lab
A powerful platform for telling impactful research stories
Inside the Lab takes audiences behind the scenes of UChicago’s innovative research labs.
Demonstrating impact has become a vital part of today’s research. But translating what happens in a lab for consumption by a broader audience poses challenges—from creating an easy-to-understand narrative to ensuring it reaches its intended audience.
Being part of the Inside the Lab content series helps explain faculty research in an impactful way—and get it out into the world—while taking the planning and pressure off the research team.
He Lab
ISAC CONSERVATION LAB
JOYCE CHEN LAB
EDUCATION LAB
“We are excited to be featured in the Inside the Lab series and appreciate this opportunity to make our research more accessible to the UChicago community and beyond. Your work is a tremendous encouragement for my lab and our research.”
Joyce Chen
Assistant Professor of Molecular Engineering
Inside the Lab Components
Professional Video
Short (:90-2:00) video that highlights the lab, students, and research team with a potential shelf life of 4–5 years.
Q&A Article
Accompanying news story about the researchers and the lab appears on the UChicago News website with editorial guidance from University Communications.
Photography + B-Roll
All raw photography and video assets captured during production will be available for dissemination needs on websites, at conferences, for donor communications, etc.
Compelling Narrative
The Emmy-award winning team at UChicago Creative will produce the video, helping to communicate the relevance of the research in a way that appeals to key audiences.
A Seamless, Cost-Effective Process
Quickly develop engaging, high-quality content that showcases the impact of the project.
Asset Recap
- One video (:90–2:00 run time) showcasing lab
- One Q&A news story about the researchers and the lab
- All raw photography and video assets captured during production provided for lab’s use
- Inclusion of video, photos, and news story on UChicago’s Inside the Lab website
- Promotion of video and/or news story across UChicago’s digital platforms (UChicago News website, e-newsletter, intranet) and primary social media platforms (YouTube, X, LinkedIn, Facebook, Instagram)
- If desired, additional media planning to reach specific audiences available
Interested in telling your lab’s story?
Please contact: Melissa Sherwin, Director of Provost Communications, at melissasherwin@uchicago.edu.
Inside the Lab is offered by the UChicago Research Dissemination and Communications Program (RDCP), which supports faculty, PIs, and members of their research teams in developing dissemination and communication strategies for research projects across disciplines.