Big Brains Brand Refresh
Rebranding Big Brains
Today’s podcast landscape has changed dramatically with more people “watching” podcasts as the need to promote episodes becomes more complex across channels. The UChicago Creative team worked to update the existing branding, build a brand model, tagline, and an entire suite of assets so that the Big Brains brand told a more cohesive story across every touchpoint.
Results
Since brand relaunch, Big Brains has increased engagements on Instagram by 40%
“UChicago Creative’s assistance with the refreshed Big Brains social media brand elements gave us a stronger, more cohesive visual identity across channels. Their brand strategy and design work not only elevated our content, but also helped drive an increase in engagements over the past year. The new assets provide a great way for our loyal fans to share Big Brains with their friends on social media, expanding our reach and amplifying the impact of our stories.”
Scott Winterroth
Assistant Director, Digital Marketing Innovation, University Communications
