Big Brains Podcast

“We needed an engaging and compelling way to help people learn about and tune into the UChicago podcast, Big Brains. UChicago Creative created a logo that shines everywhere from podcast playlists to promotional posters—and we’ve been the No. 1-ranked higher ed podcast two years running. They hit it out of the park.”

Paul M. Rand
Vice President for Communications

Helping a brand hit the big time.

The aptly named Big Brains podcast interviews top scholars and researchers—breaking down complex topics into digestible bites. The challenge was helping Big Brains stand out in a world of nearly five million podcasts. The bold branding and identity made a big impact on the digital platforms where the show lives, while the bold use of color and illustration matched the tone and energy of the award-winning show.


12,345 weekly podcast listeners
125% Year-over-year increase in engagement
1,234 new email newsletter subscribers