Keller Center Grand Opening
Celebrating Harris’s big move.
The opening of the Harris School of Public Policy’s new home—the Keller Center—represented more than just the dedication of a new building, it was a celebration of a new beginning.
The Keller Center Grand Opening represents a new day for Harris. With a location that could better suit their growing ambition to empower a new generation of policy makers to facilitate change on a large scale. Even the building itself, with its environmental sensitivities and its artistic embellishments, echoes the mission of the Harris School.
UChicago Creative partnered with Harris to create a host of communications vehicles that built excitement, supported the opening, and tied it all together with their Alumni Weekend, which coincided with the official building celebrations. As the building was in progress, UChicago Creative was there filming and speaking to key stakeholders to create a launch video that appealed to the entire UChicago community, from Harris alumni to local community leaders, and media.
To drive attendance and build excitement for the opening weekend events, UChicago Creative designed both print and digital invitations, along with Alumni Weekend materials and social graphics that brought it all together in an aesthetically appealing package.
Harris School of Public Policy
Print & Digital Invitations
Alumni Weekend Program