Leadership & Society Initiative

“So much appreciation and I’m so excited!”

Diana Petty
Director, Leadership & Society Initiative

Creating a brand built for impact.

The Leadership & Society Initiative (LSI) is a program that supports accomplished executives in their transition to purposeful new roles that benefit society. In order to recruit their first cohort of fellows, LSI needed to build their brand from the ground up. First, we helped them lay the foundation with brand strategy, positioning, and messaging, as well as logo and identity design. Then, we helped created their website and a suite of marketing materials.


Symposium attendance goals met
Supported successful initial cohort recruitment