Marine Biological Laboratory

Creating a suite of tools across units.

Four distinct units with unique objectives and outreach needs pooled their marketing budgets to create a campaign and suite of tools that would serve each unit as a whole and on an individual level. First, we created a mini brand campaign that would tell the universal story of the MBL brand through copywriting and visual style. Next, we designed a suite of customizable assets and copy that met the individual needs of each unit, from conferences and events to central communications and education outreach. The result was a dynamic group of templates created in easy-to-update platforms.