My Very Own Library

It’s very own brand. 

My Very Own Library is a literacy initiative that provides access to books and learning resources for students in public elementary schools. It was founded in 2011 by the late Anne Feeley, who believed a single book could alter the course of a child’s life. UChicago Creative created a suite of iconography, including a field of stars and a stack of colorful books, to serve as a graphic library for a host of communications, from banners and collateral to websites and video.

Storytime goes virtual.

Along with the launch of the new brand identity, we created a video series featuring children’s book authors reading their work aloud. Now the stories and the graphics could really come to life.

UChicago Creative developed a video format that felt cohesive and branded, while allowing enough flexibility to adapt to each author’s chosen work. The graphic library was employed throughout in the animation, lower thirds, and colorful backgrounds.

The resulting series is a heartfelt compilation of stories and poetry that appeals to children and adults alike.