Brand-building content that breaks through.
Many world-changing ideas have emerged at the University of Chicago, yet many of these accomplishments aren’t widely known. In this animated content series, we helped rectify that and amplify the University brand to a broader audience. From creative concepting and storyboarding to animation and final sound design, The Day Tomorrow Began came to life like the groundbreaking discoveries we profiled—right here on campus.
4.0M+ Video Views
66K Podcast Engagements
96K+ Website Visits
3 SILVER TELLY AWARDS
Online Series: Education & Discovery
Branded Content Campaign: Promotional
Branded Content Campaign: Animation
“The UChicago Creative team helped take a nascent idea for The Day Tomorrow Began and turned it into one of UChicago’s most impactful brand campaigns. They eagerly dove into the immense challenge of translating complex research to a general audience in an engaging way, while never compromising on attention to detail. The result was a remarkable series of 10 videos and dynamic branded material that effectively demonstrated the historic value and present-day impact of discoveries at the University.”
AVP and Chief Digital Marketing Officer, University Communications
Senior Director News and Content, University Communications