UChicago Student Wellness
Speaking the students’ language.
The Office of Campus and Student Life was launching the new Student Wellness Center and wanted to not only inform students of this, but to combat misperceptions about the services and level of care available to students. In this mini campaign, UChicago Creative used student insights to craft messages that spoke to the struggles students often face. After pressure testing the messaging with students, we designed a set of eye-catching posters that mimic the memes and inspirational quotes you find on social media.