Gotham embodies the contemporary tone of the University. Its use is preferred in print, in websites, and for legibility of copy at smaller sizes.
Adobe Garamond Pro embodies the traditional tone of the University. It is often used for headlines or accent copy.
Gotham Narrow can be used for captions, call-outs, copy-heavy documents, and body copy where space is limited.
Gotham Black is an exception only to be used when extra visual impact is needed.
Fette Fraktur reflects the University’s Gothic architecture and provides a nostalgic link to those familiar with the University’s Hyde Park campus. It should only be used in relationship with the Gothic UChicago Wordmark or by College Admissions in recruitment communications when spelling out the name of a prospective student. It should always be set in lowercase letters only.